Customized home "young" business has transformed
In recent years, “customization” has been recognized as one of the hot words in the home furnishing industry. Since 2016, its popularity has not diminished. Recently, when I visited major home stores and some decoration companies, I found that custom furniture and custom decoration have gradually become mainstream. Some brands have bluntly said that they are now making customized products, and finished products can no longer meet the requirements of customers and apartment types.
Customized home market demand for strong owners of new homes to lead the key, decoration, ventilation, cleaning. "Everything is ready, only owe the east wind", furniture, electrical appliances, etc. ready to move to a new home.
With the development of the times, the consumer groups in the entire home building materials market have slowly turned to "post-80s" and "post-90s." They favor the design of personalized home products. In the process of selecting door and window products, they are more enthusiastic about pursuing their own complementary home products and have higher requirements for quality and service. Obviously, the trend of customized home market has developed towards “young”.
Then, the wardrobe, cloakroom, shoe cabinet, bookshelf and other furniture at home want to customize or buy finished products, which is a problem. “In terms of price alone, custom wardrobes are a little more expensive than finished wardrobes of the same material, but custom-made wardrobes are more flexible, making full use of the corners of each space, which is a separate space for a space, that is, a product different from the finished wardrobe. Therefore, there is no comparability in price.” Liang Cheng, the person in charge of decoration of Jiu Ning Jiu Mutang told reporters that although the price of custom decoration is slightly higher, most customers will choose custom home, how to install new house, how to use furniture, I hope to set it according to my own preferences.
“In the face of the strong market demand for custom homes today, Jiu Mutang decoration also opens its doors to customization. The styles of home products are all set according to consumer preferences, so that customer satisfaction will be higher after the renovation of new homes.” Say.
The finished home is not able to meet the requirements to customize the home favored. The reporter interviewed the city's industry peak, Jiu Mutang, Xingyi and other decoration companies, the relevant responsible person said: now the real estate type is reduced, the storage requirements are expanded and space Under the double-clamping of insufficient demand, the finished home has become unable to meet its requirements, which is also the reason for the flourishing of customized homes.
“The custom home market has shown a momentum of development, and it has also started in the past 2-3 years.” Hu Yu, general manager of the company’s peak decoration Suining Branch, said that the finished products in the past can no longer meet the emerging markets of today, most consumers Requires the finished home not to reach, the kitchen to be rural, the living room to be simple European style, etc., these requirements need to be re-customized to get customer satisfaction, which is also because the custom home can well meet the consumer's reasonable use of space and Integrated needs.
“Now the customization is more in the form of industrial chain and assembly line.” Xu Jinhua, general manager of Star Art Decoration, said that the designer designs according to the customer's appeal, and then designs it to the factory specializing in cabinets or professional doors. This not only has a high degree of professionalism, but also the cost and effect can reach the desired level. If you have a budget-rich customer, you will be required to customize the whole house, carefully select the materials such as wood, leather and sponge, and personally participate in the process from design to molding.