Fujian Nanan will set up a pan-home industry association

Under the new economic normal, Fujian Nan'an building materials and home furnishing industry represented by kitchen, stone and furniture has ushered in a comprehensive transformation and upgrading. On June 1st, the inaugural meeting of Nanhai Haisi Pan Home Furnishing Industry Federation will be held in Nan'an Success International Exhibition Center to announce this “Government + Alliance + Company” model, through the cross-border cooperation and the development of the home industry alliance formally established. Home building materials have always been an important pillar industry in Nan'an. In recent years, influenced by the international trade situation and domestic real estate regulation, it has been in a positive transition stage. This time, through the government-led cross-industry integration, we will aim to provide new home improvement solutions, and let Nanan stone ceramics, plumbing kitchen and bathroom, furniture production and other traditional advantage building materials and home industries inspire new vitality. Cross-industry alliance to create a new home improvement solution Nan'an Haisi Pan Home Furnishing Industry Association, is jointly initiated by Nanan Pan Home Furnishing Core Enterprise, and is composed of household, building materials, home appliances, security and other pan-home industries, as a promotion of Nanan's pan-home industry. A cross-industry strategic alliance for development. There are special committees, which are divided according to the various links of the industrial chain, including the stone special committee, ceramics special committee, kitchen and toilet committee, furniture special committee, security special committee, decorative materials and household products special committee. , design and decoration special committee, logistics special committee, non-local chamber of commerce, building materials market special committee 9 special committees. “Pan Home” is a new concept of new home marketing based on home design and integrating cross-industry resources such as building materials production and decorative design into marketing points. At present, the pan-home era has become the development trend of the home circulation industry. Nan'an's stone, ceramics, kitchen and bathroom products and furniture products produced locally and abroad are all in the category of “pan-home” products. During the Stone Expo on November 8 last year, in order to integrate the advantages of Nan'an building materials and home furnishing industry, promote Nanan's industrial structure optimization, business model innovation, and combine the needs of enterprise development, Nan'an Municipal Party Committee and Municipal Government proposed the development of “Pan Home Furnishing” industrial project. The “Government + Alliance + Company” model promotes the Nanan pan-home industry project through the establishment of a joint conference system, the establishment of an industry federation, and the establishment of a main operating company, and establishes a brand-operated store model for dealers and leading enterprises in various industries. Upgrade to a joint construction of a comprehensive experience marketing center with Nanan regional brand elements and online and offline functions, to create a new home improvement solution of “factory direct sales, one-stop procurement, integrated service”. A new mode of operation The establishment of a joint-stock investment company Nanhai Haisi Pan Home Furnishing Industry Association has explored a model of “government + alliance + company”. Under this model, the company as the main business is the top priority. Under the association, the company will establish a Nanfang Pan-Family Investment Company with the goal of a joint-stock company. It mainly invests in two major projects: the establishment of a pan-home e-commerce platform and the creation of a pan-home experience marketing center. The pan-home e-commerce platform will create a one-stop home improvement service e-commerce website. The website will be the main module of the exhibition center, information center, customer center and design center. It will have product display, construction information and customer information sharing of Nanan pan-home enterprises. Consumer online ordering, designer online booking design and other functions, accelerate the development of the "O2 online mode, offline experience, online transactions, offline services" home O2O mode. The Pan-Home Experience Marketing Center will use Nan'an's large sales network covering the whole country to build or use a certain scale of marketing points in the core areas of each sales market. The Experience Marketing Center fully displays Nanan building materials and home products in the form of physical display and virtual reality space. The center sets up an industrial dispatch center, an e-commerce operation center, and a product procurement center, and is equipped with various living and service related facilities suc

Customized home "young" business has transformed

In recent years, “customization” has been recognized as one of the hot words in the home furnishing industry. Since 2016, its popularity has not diminished. Recently, when I visited major home stores and some decoration companies, I found that custom furniture and custom decoration have gradually become mainstream. Some brands have bluntly said that they are now making customized products, and finished products can no longer meet the requirements of customers and apartment types. Customized home market demand for strong owners of new homes to lead the key, decoration, ventilation, cleaning. "Everything is ready, only owe the east wind", furniture, electrical appliances, etc. ready to move to a new home. With the development of the times, the consumer groups in the entire home building materials market have slowly turned to "post-80s" and "post-90s." They favor the design of personalized home products. In the process of selecting door and window products, they are more enthusiastic about pursuing their own complementary home products and have higher requirements for quality and service. Obviously, the trend of customized home market has developed towards “young”. Then, the wardrobe, cloakroom, shoe cabinet, bookshelf and other furniture at home want to customize or buy finished products, which is a problem. “In terms of price alone, custom wardrobes are a little more expensive than finished wardrobes of the same material, but custom-made wardrobes are more flexible, making full use of the corners of each space, which is a separate space for a space, that is, a product different from the finished wardrobe. Therefore, there is no comparability in price.” Liang Cheng, the person in charge of decoration of Jiu Ning Jiu Mutang told reporters that although the price of custom decoration is slightly higher, most customers will choose custom home, how to install new house, how to use furniture, I hope to set it according to my own preferences. “In the face of the strong market demand for custom homes today, Jiu Mutang decoration also opens its doors to customization. The styles of home products are all set according to consumer preferences, so that customer satisfaction will be higher after the renovation of new homes.” Say. The finished home is not able to meet the requirements to customize the home favored. The reporter interviewed the city's industry peak, Jiu Mutang, Xingyi and other decoration companies, the relevant responsible person said: now the real estate type is reduced, the storage requirements are expanded and space Under the double-clamping of insufficient demand, the finished home has become unable to meet its requirements, which is also the reason for the flourishing of customized homes. “The custom home market has shown a momentum of development, and it has also started in the past 2-3 years.” Hu Yu, general manager of the company’s peak decoration Suining Branch, said that the finished products in the past can no longer meet the emerging markets of today, most consumers Requires the finished home not to reach, the kitchen to be rural, the living room to be simple European style, etc., these requirements need to be re-customized to get customer satisfaction, which is also because the custom home can well meet the consumer's reasonable use of space and Integrated needs. “Now the customization is more in the form of industrial chain and assembly line.” Xu Jinhua, general manager of Star Art Decoration, said that the designer designs according to the customer's appeal, and then designs it to the factory specializing in cabinets or professional doors. This not only has a high degree of professionalism, but also the cost and effect can reach the desired level. If you have a budget-rich customer, you will be required to customize the whole house, carefully select the materials such as wood, leather and sponge, and personally participate in the process from design to molding.

The first quality standard for children's furniture in the electric business world came out

Recently, the Jingdong Children's Furniture Museum, an independent children's furniture category, has been launched, and the China Quality Certification Center has launched the industry's first e-commerce platform, “Children's Furniture Quality Evaluation Standards” (hereinafter referred to as “Standards”). Jingdong said that it will raise the threshold for online platforms based on standards. According to industry insiders, the current quality control of children's furniture industry is dominated by post-event supervision. Strengthening platform audit and corporate self-discipline will help to upgrade the quality of the industry products. The standard will review product quality and engineering quality assurance capabilities in terms of product design, raw material procurement, and production process control. Zhou Xinyuan, general manager of the home decoration department of Jingdong Mall's apparel and home business department, said that the children's furniture hall will enter the threshold with the standard as the brand, and the enterprises that fail to meet the standards need to be judged after the quality rectification. It is understood that the previous on-line standards for Jingdong Furniture include 30,000 yuan deposit, qualification review, product review, etc. After the children's home hall is launched, the 30,000 yuan guarantee threshold will be raised to 50,000 yuan on the basis of previous standards. A standard review is required and regular sampling is required. Jingdong said that among the first batch of enterprises participating in the judging, the children's furniture brands such as Songbao Kingdom, Colorful Life and Happy Station have passed the audit.

Quick detection of formaldehyde for your eco-friendly home

Formaldehyde, which has long been known as the “number one killer” of indoor pollution, has a great impact on human health. In the home market, products with the "zero formaldehyde" banner are everywhere, making it difficult for consumers to judge. So is there such an experiment that can quickly detect formaldehyde? Rapid determination of formaldehyde by experiment, two results of four plates. Formaldehyde rapid detection agent It is understood that the rapid detection of formaldehyde is developed by the research team of Jiangsu Jinman Technology Co., Ltd., which can quickly detect whether the plate contains formaldehyde. In order to make Xiaobian more intuitive to understand the detection method and detection principle, senior engineer Shen Caiping conducted an all-round demonstration through experiments. The Shen engineer took out the E1 grade board, the bean glue board, the finger joint board and the fresh branch board. The first group of experiments carried out the E1 grade board and the bean gum board. Firstly, the four samples of the board were coated with formaldehyde. The rapid detection agent, the air inside the zipper bag was squeezed, sealed, placed in a microwave oven and heated for 1 minute on medium heat, and then the experimental results were awaited, while the finger joints and fresh branches were tested in the same manner. It can be seen through experiments that the liquid of the E1 grade board and the finger joint board is yellow, the bean gum board and the fresh branch are colorless, since the reagent itself is colorless, according to the color development principle, once the yellow color is generated, it means inside the board. Containing formaldehyde, and no color means that the board contains no formaldehyde.