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Fujian Nanan will set up a pan-home industry association

  • Categories:News center
  • Author:
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  • Time of issue:2019-07-11 14:05
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(Summary description)Under the new economic normal, Fujian Nan'an building materials and home furnishing industry represented by kitchen, stone and furniture has ushered in a comprehensive transformation and upgrading. On June 1st, the inaugural meeting of Nanhai Haisi Pan Home Furnishing Industry Federation will be held in Nan'an Success International Exhibition Center to announce this “Government + Alliance + Company” model, through the cross-border cooperation and the development of the home industry alliance formally established.

Home building materials have always been an important pillar industry in Nan'an. In recent years, influenced by the international trade situation and domestic real estate regulation, it has been in a positive transition stage. This time, through the government-led cross-industry integration, we will aim to provide new home improvement solutions, and let Nanan stone ceramics, plumbing kitchen and bathroom, furniture production and other traditional advantage building materials and home industries inspire new vitality.

Cross-industry alliance to create a new home improvement solution Nan'an Haisi Pan Home Furnishing Industry Association, is jointly initiated by Nanan Pan Home Furnishing Core Enterprise, and is composed of household, building materials, home appliances, security and other pan-home industries, as a promotion of Nanan's pan-home industry. A cross-industry strategic alliance for development. There are special committees, which are divided according to the various links of the industrial chain, including the stone special committee, ceramics special committee, kitchen and toilet committee, furniture special committee, security special committee, decorative materials and household products special committee. , design and decoration special committee, logistics special committee, non-local chamber of commerce, building materials market special committee 9 special committees.

“Pan Home” is a new concept of new home marketing based on home design and integrating cross-industry resources such as building materials production and decorative design into marketing points. At present, the pan-home era has become the development trend of the home circulation industry. Nan'an's stone, ceramics, kitchen and bathroom products and furniture products produced locally and abroad are all in the category of “pan-home” products.

During the Stone Expo on November 8 last year, in order to integrate the advantages of Nan'an building materials and home furnishing industry, promote Nanan's industrial structure optimization, business model innovation, and combine the needs of enterprise development, Nan'an Municipal Party Committee and Municipal Government proposed the development of “Pan Home Furnishing” industrial project. The “Government + Alliance + Company” model promotes the Nanan pan-home industry project through the establishment of a joint conference system, the establishment of an industry federation, and the establishment of a main operating company, and establishes a brand-operated store model for dealers and leading enterprises in various industries. Upgrade to a joint construction of a comprehensive experience marketing center with Nanan regional brand elements and online and offline functions, to create a new home improvement solution of “factory direct sales, one-stop procurement, integrated service”.

A new mode of operation The establishment of a joint-stock investment company Nanhai Haisi Pan Home Furnishing Industry Association has explored a model of “government + alliance + company”. Under this model, the company as the main business is the top priority.

Under the association, the company will establish a Nanfang Pan-Family Investment Company with the goal of a joint-stock company. It mainly invests in two major projects: the establishment of a pan-home e-commerce platform and the creation of a pan-home experience marketing center.

The pan-home e-commerce platform will create a one-stop home improvement service e-commerce website. The website will be the main module of the exhibition center, information center, customer center and design center. It will have product display, construction information and customer information sharing of Nanan pan-home enterprises. Consumer online ordering, designer online booking design and other functions, accelerate the development of the "O2 online mode, offline experience, online transactions, offline services" home O2O mode.

The Pan-Home Experience Marketing Center will use Nan'an's large sales network covering the whole country to build or use a certain scale of marketing points in the core areas of each sales market. The Experience Marketing Center fully displays Nanan building materials and home products in the form of physical display and virtual reality space. The center sets up an industrial dispatch center, an e-commerce operation center, and a product procurement center, and is equipped with various living and service related facilities suc

Fujian Nanan will set up a pan-home industry association

(Summary description)Under the new economic normal, Fujian Nan'an building materials and home furnishing industry represented by kitchen, stone and furniture has ushered in a comprehensive transformation and upgrading. On June 1st, the inaugural meeting of Nanhai Haisi Pan Home Furnishing Industry Federation will be held in Nan'an Success International Exhibition Center to announce this “Government + Alliance + Company” model, through the cross-border cooperation and the development of the home industry alliance formally established.

Home building materials have always been an important pillar industry in Nan'an. In recent years, influenced by the international trade situation and domestic real estate regulation, it has been in a positive transition stage. This time, through the government-led cross-industry integration, we will aim to provide new home improvement solutions, and let Nanan stone ceramics, plumbing kitchen and bathroom, furniture production and other traditional advantage building materials and home industries inspire new vitality.

Cross-industry alliance to create a new home improvement solution Nan'an Haisi Pan Home Furnishing Industry Association, is jointly initiated by Nanan Pan Home Furnishing Core Enterprise, and is composed of household, building materials, home appliances, security and other pan-home industries, as a promotion of Nanan's pan-home industry. A cross-industry strategic alliance for development. There are special committees, which are divided according to the various links of the industrial chain, including the stone special committee, ceramics special committee, kitchen and toilet committee, furniture special committee, security special committee, decorative materials and household products special committee. , design and decoration special committee, logistics special committee, non-local chamber of commerce, building materials market special committee 9 special committees.

“Pan Home” is a new concept of new home marketing based on home design and integrating cross-industry resources such as building materials production and decorative design into marketing points. At present, the pan-home era has become the development trend of the home circulation industry. Nan'an's stone, ceramics, kitchen and bathroom products and furniture products produced locally and abroad are all in the category of “pan-home” products.

During the Stone Expo on November 8 last year, in order to integrate the advantages of Nan'an building materials and home furnishing industry, promote Nanan's industrial structure optimization, business model innovation, and combine the needs of enterprise development, Nan'an Municipal Party Committee and Municipal Government proposed the development of “Pan Home Furnishing” industrial project. The “Government + Alliance + Company” model promotes the Nanan pan-home industry project through the establishment of a joint conference system, the establishment of an industry federation, and the establishment of a main operating company, and establishes a brand-operated store model for dealers and leading enterprises in various industries. Upgrade to a joint construction of a comprehensive experience marketing center with Nanan regional brand elements and online and offline functions, to create a new home improvement solution of “factory direct sales, one-stop procurement, integrated service”.

A new mode of operation The establishment of a joint-stock investment company Nanhai Haisi Pan Home Furnishing Industry Association has explored a model of “government + alliance + company”. Under this model, the company as the main business is the top priority.

Under the association, the company will establish a Nanfang Pan-Family Investment Company with the goal of a joint-stock company. It mainly invests in two major projects: the establishment of a pan-home e-commerce platform and the creation of a pan-home experience marketing center.

The pan-home e-commerce platform will create a one-stop home improvement service e-commerce website. The website will be the main module of the exhibition center, information center, customer center and design center. It will have product display, construction information and customer information sharing of Nanan pan-home enterprises. Consumer online ordering, designer online booking design and other functions, accelerate the development of the "O2 online mode, offline experience, online transactions, offline services" home O2O mode.

The Pan-Home Experience Marketing Center will use Nan'an's large sales network covering the whole country to build or use a certain scale of marketing points in the core areas of each sales market. The Experience Marketing Center fully displays Nanan building materials and home products in the form of physical display and virtual reality space. The center sets up an industrial dispatch center, an e-commerce operation center, and a product procurement center, and is equipped with various living and service related facilities suc

  • Categories:News center
  • Author:
  • Origin:
  • Time of issue:2019-07-11 14:05
  • Views:
Information

Under the new economic normal, Fujian Nan'an building materials and home furnishing industry represented by kitchen, stone and furniture has ushered in a comprehensive transformation and upgrading. On June 1st, the inaugural meeting of Nanhai Haisi Pan Home Furnishing Industry Federation will be held in Nan'an Success International Exhibition Center to announce this “Government + Alliance + Company” model, through the cross-border cooperation and the development of the home industry alliance formally established.

 

Home building materials have always been an important pillar industry in Nan'an. In recent years, influenced by the international trade situation and domestic real estate regulation, it has been in a positive transition stage. This time, through the government-led cross-industry integration, we will aim to provide new home improvement solutions, and let Nanan stone ceramics, plumbing kitchen and bathroom, furniture production and other traditional advantage building materials and home industries inspire new vitality.

 

Cross-industry alliance to create a new home improvement solution Nan'an Haisi Pan Home Furnishing Industry Association, is jointly initiated by Nanan Pan Home Furnishing Core Enterprise, and is composed of household, building materials, home appliances, security and other pan-home industries, as a promotion of Nanan's pan-home industry. A cross-industry strategic alliance for development. There are special committees, which are divided according to the various links of the industrial chain, including the stone special committee, ceramics special committee, kitchen and toilet committee, furniture special committee, security special committee, decorative materials and household products special committee. , design and decoration special committee, logistics special committee, non-local chamber of commerce, building materials market special committee 9 special committees.

 

“Pan Home” is a new concept of new home marketing based on home design and integrating cross-industry resources such as building materials production and decorative design into marketing points. At present, the pan-home era has become the development trend of the home circulation industry. Nan'an's stone, ceramics, kitchen and bathroom products and furniture products produced locally and abroad are all in the category of “pan-home” products.

 

During the Stone Expo on November 8 last year, in order to integrate the advantages of Nan'an building materials and home furnishing industry, promote Nanan's industrial structure optimization, business model innovation, and combine the needs of enterprise development, Nan'an Municipal Party Committee and Municipal Government proposed the development of “Pan Home Furnishing” industrial project. The “Government + Alliance + Company” model promotes the Nanan pan-home industry project through the establishment of a joint conference system, the establishment of an industry federation, and the establishment of a main operating company, and establishes a brand-operated store model for dealers and leading enterprises in various industries. Upgrade to a joint construction of a comprehensive experience marketing center with Nanan regional brand elements and online and offline functions, to create a new home improvement solution of “factory direct sales, one-stop procurement, integrated service”.

 

A new mode of operation The establishment of a joint-stock investment company Nanhai Haisi Pan Home Furnishing Industry Association has explored a model of “government + alliance + company”. Under this model, the company as the main business is the top priority.

 

Under the association, the company will establish a Nanfang Pan-Family Investment Company with the goal of a joint-stock company. It mainly invests in two major projects: the establishment of a pan-home e-commerce platform and the creation of a pan-home experience marketing center.

 

The pan-home e-commerce platform will create a one-stop home improvement service e-commerce website. The website will be the main module of the exhibition center, information center, customer center and design center. It will have product display, construction information and customer information sharing of Nanan pan-home enterprises. Consumer online ordering, designer online booking design and other functions, accelerate the development of the "O2 online mode, offline experience, online transactions, offline services" home O2O mode.

 

The Pan-Home Experience Marketing Center will use Nan'an's large sales network covering the whole country to build or use a certain scale of marketing points in the core areas of each sales market. The Experience Marketing Center fully displays Nanan building materials and home products in the form of physical display and virtual reality space. The center sets up an industrial dispatch center, an e-commerce operation center, and a product procurement center, and is equipped with various living and service related facilities such as office areas, storage areas, leisure areas and design institutions, and personnel training.

 

At present, Nan'an has begun to plan and build a more than 3,000 square meters of pan-home experience marketing center in the downtown area. As a start-up project of the city's pan-home industry, the venue design has completed the first draft. At the same time, it will speed up the docking with third-party platforms and vertical home improvement e-commerce platforms, and promote the “pan-home” industry belt to be officially operated in Taobao “China Quality” and Alibaba 1688 Industry Belt. At present, more than 30 enterprises have passed the approval; The mall reached a preliminary intention in the product self-purchasing and the platform as a whole.

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